'By giving people the chance to predict every detail of the ad before it even runs, we're bringing our fans along for the ride and getting them just as excited about our return to the big stage as we are.'Īccording to a new teaser for the ad, fans aged 21 and up will be able to enter their guesses through their DraftKings accounts on multiple-choice questions such as 'Which beer is mentioned first?' during the Super Bowl ad. Jacques, Molson Coors' chief marketing officer, in a statement.
'After being shut out of the big game for more than 30 years, we wanted to do something that had never been done before,' said Michelle St. Molson Coors and DraftKings said they're offering viewers a piece of a $500,000 prize pool for correctly predicting the contents of the brewer's commercial, dubbed 'The High Stakes Beer Ad.' It's the largest prize pool of any free-to-play nonsport contest offered in DraftKings' history, according to a Molson press release. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
